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The NFL and CBS Sports wanted to open Super Bowl LV with a film that honored the essential workers of the COVID-19 pandemic. The film needed to maintain high cinematic quality despite restrictions to traditional filmmaking caused by lockdown events.
Based on livestreaming and broadcast production techniques, George Mihaly developed remote camera kits that enabled direct eye contact interviews and seamless communication between off-site CBS Sports directors and on-site production team members and interviewees.
The film was viewed live by 96.4 million people during Super Bowl LV and won the 2021 Sports Emmy for “Outstanding Opening/Tease”.
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Meta’s Communications Department wanted to create an episodic news show to give company employees and public users a digestible way to understand the development of new and existing products.
The challenge to production was that access to offices and film studios was restricted due to Covid-19.
To allow the show’s host to film from their home office, George Mihaly developed a custom home production studio with remotely operated camera, lighting, audio, and teleprompter systems. Production was done with an entirely off-site crew and Meta producers tuning in remotely. Animation and editing by BIEN and executive producing supported by Only Today.
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Agency=Only Today, Producer=George Mihaly
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Prior to launching production of the Lucid Air, Lucid Motors tapped agency partner Only Today for a film about the vehicle’s design origins. George Mihaly supported the film as a producer.
Testimonials